15 types of content writing variation

At the very beginning of my freelancing career, I wrote a lot of content for different companies. You can also find me on Quora, because In 2020, and 2021 I wrote a lot on Quora.

Content writing could be a very good career choice for anybody. Because the demand for content will never be decreased. And, based on your skill, you can earn more and more money over time. That’s why you can start your content writing journey anytime.

There are a lot of variations in the content writing sector. In this article, I will share 15 variations of content writing.

15 types of content writing:

1. Ghostwriting:

Ghostwriting content is written by a professional who has been hired by another person or organization to write a speech, blog, article, book, autobiography, or any digital content that the individual cannot. They write for different reasons. Ghostwriting is writing content professionally for someone else.

2. Technical writing:

Technical writing is any writing about technical information. This may include but is not limited to, technical manuals and technology-related handbooks.

Technical writers must have good writing skills, as they have to convey complex information. They also need to understand technology, because it’s hard to explain something that you don’t understand.

3. Product description writing:

Product description writing is writing a description of the features and advantages of a product. It helps a customer to decide to purchase the product.

4. Copywriting:

so copywriting refers to the art of creating compelling written content aimed at influencing the audience to take a specific action. Copywriting is used in advertising, marketing, and promotional materials. Copywriting involves using language and tone to evoke emotion and engage the reader, with the ultimate goal of driving conversions.

5. SEO content writing:

The full form of SEO is Search Engine Optimization. It means you have to optimize your content to rank in the search results.

There are 3 types of SEO.

1. On-Page SEO
2. Off-Page SEO
3. Technical SEO

To write SEO-friendly content, you just need to do on-page SEO. It includes the proper grammatical sentences, proper use of heading, uses of bullet and number points, uses of keywords, etc.

Content is the pillar of any website. So, if you can write SEO-friendly content with high quality, then it’s very easy to rank a website. So the responsibility of an SEO content writer is undeniable.

6. Scriptwriting:

Scriptwriting is the process of creating a written. It could be a blueprint for a film, television show, or other types of visual media production. Strong storytelling is very effective for scriptwriting. At the same time, it’s also important to introduce a character, build his/her image, and continue a good flow of storytelling.

Actually, you have to hook the audience tightly with your writing skills. Storytelling, it’s a must skill you need.

7. Grant writing:

Grant writing is a special kind of writing by which you can make proposals. Whenever a million or billion-dollar organization asks for funds, then this grant writing is too important for them. It includes detailed information about the company. At the same time market research, and proper data are also required. And obviously your excellent writing skills can make it more effective.

You need to read more and more grant writing and should have great research skills to be a grant writer. And, yeah you can earn really a great amount as a great grant writer.

8. Social Media Content Writing:

The type of writing that is used for social media platforms is called social media content writing.

Social media is a great medium to reach a huge number of audiences easily. That’s why every company focuses on social media to grab the attention of the customers. And, it’s very important to post content regularly. And you have to post relevant topics as a social media content writer. It’s very much helpful to engage the people.

9. E-book writing:

E-book writing refers to the creation of written content in a digital book format. It can be read on devices like tablets or smartphones. E-books are often longer and more in-depth than traditional printed books and it covers a wide range of topics. They are used in different contexts such as marketing, education, self-publishing, and fiction or nonfiction storytelling.

10. Case studies writing:

The demand for Case studies is increasing day by day. It is really a very powerful method to increase the conversion rate. They act as practical resources that can effectively convince your customers about the effectiveness of your products and services. Moreover, they can be used to illustrate the value your company provides and even reveal your sales history. Indeed, it is a content tool that delivers a powerful impact!

11. Resume writing:

Resume writing is written for a specific person. In a resume, it involves personal information like education, experiences, skills, achievements, etc. A resume or CV is needed to apply for a job or position. By visiting a resume, HR can get a detailed idea about the candidate easily. And it helps to make decisions.

Resume writing is very sensitive. So if you want to write resumes, then you have to be more careful. Because, based on this resume one can get a call from the HR or Company. At the same time, they might be rejected! So, it’s your responsibility to write a great resume based on the individual details.

12. Blog post writing:

A blog is mainly a written format of any information. It could be about tech, education, travel, news, or anything. To write a blog you need a proper idea about that specific topic. Without knowing a specific thing, you cannot write a good-quality blog. So, you need to know new things regularly to write a good-quality blog.

Writing an effective blog requires strong writing skills, an understanding of the aimed audience, and the purpose of the blog, as well as knowledge of SEO techniques.

13. Press release writing:

A press release is written documentation of any specific event, product, or company. To write a good-quality press release, you need to understand the journalistic writing style. At the same time, the writing should be juicy. Press releases are an important tool for businesses, nonprofit organizations, and government agencies to communicate with the media and the public.

14. Academic writing:

Academic writing is formal writing. It includes complex ideas and research findings. It is a structured approach to represent any ideas and research. There are a lot of forms of academic writing such as research papers, book reviews, academic journals, etc. 

15. Email newsletters writing:

Newsletter is a part of Email marketing. It is a digital version of the newspaper. But, it doesn’t cover a lot of news at a time. It just focuses on a specific news and writes detailed information about that topic.

Every website or company tries to collect emails from their readers and send newsletters to their mail. It could be free or paid.

A newsletter includes information, case studies, promotions, upcoming events, and also a lot of things.

Tips to be a good writer

Here are several tips from my experience in writing good content:

• Read regularly. It’s impossible to be a good writer without reading a lot.
• The starting is very important. So, try to hook your audience by adding a very good introduction.
• The content should be very neat and clean.
• All the content should be easy to read.
• Use personal experience to make it more effective.
• You can add different examples to increase the expectations of the audience.
• You also can use graphics to grab the attention of your audience.

These things can make your content more engaging.

Conclusion:

Content writing is a great option to freelance. The market for content writing is very saturated. And the demand is increasing day by day. It can be the best choice for a profession.

Content writing gives freelancers the flexibility to work from anywhere, tapping high-demand markets for a variety of topics and formats. However, this brings challenges such as revenue variability due to market saturation, tight deadlines that can cause stress, and the need for effective client management skills to navigate different expectations. Despite these disadvantages, content writing remains a reliable career path for those skilled in creating interesting, engaging, and informative content for various digital platforms.